1. What are cookies?

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently, to remember your preferences, and to provide information to the website owner about how visitors use the site.

This Cookie Policy explains what cookies we use on londonironinfusionclinic.co.uk, why we use them, and how you can manage your preferences.

Under the UK Privacy and Electronic Communications Regulations (PECR) and UK GDPR, we are required to obtain your consent before placing any cookies on your device that are not strictly necessary for the website to function.

2. The cookies we use

We use two categories of cookies on this website: strictly necessary cookies and analytics cookies.

Strictly necessary cookies

These cookies are essential for the website to function. They cannot be disabled. They do not store any personally identifiable information.

Analytics cookies

We use Google Analytics to understand how visitors use our website. This helps us improve the experience for future visitors. Analytics cookies collect information about pages visited, time spent on site, and general browsing behaviour. This data is anonymised and does not identify you personally.

These cookies are only placed on your device with your consent.

Google Analytics data may be transferred to servers in the United States. Google LLC is certified under the UK-US Data Bridge, which provides an adequate level of data protection. You can review Google’s privacy policy at policies.google.com/privacy.

We have enabled IP anonymisation in Google Analytics, which means your full IP address is never stored or sent to Google.

3. Managing your cookie preferences

When you first visit our website, you will be shown a cookie banner asking for your consent to analytics cookies. You can accept or decline at that point.

You can change your preferences at any time using the controls below, or by clearing your cookies and revisiting the site.

4. Managing cookies in your browser

You can also control cookies directly through your browser settings. Most browsers allow you to:

• View what cookies are stored and delete them individually
• Block cookies from specific websites
• Block all cookies from all websites
• Be notified when a cookie is set

Please note that disabling all cookies may affect the functionality of some websites. Deleting cookies will also remove any saved preferences, including your cookie consent record, meaning you will be asked again on your next visit.

For instructions on managing cookies in your specific browser, visit:

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Edge

5. Opting out of Google Analytics specifically

You can prevent Google Analytics from collecting data about your visit by installing the Google Analytics Opt-out Browser Add-on, available for all major browsers.

6. Third-party cookies from embedded content

Our website includes an embedded Google Maps iframe on our Locations page to show the clinic address. Google Maps may set its own cookies when the map is loaded. These are governed by Google’s cookie policy. We do not control these cookies directly.

Our website does not embed social media plugins, YouTube videos, or other third-party content that would set additional cookies.

7. Changes to this policy

We may update this Cookie Policy from time to time, for example if we add new functionality to the website or if the law changes. The date at the top of this page will always show when it was last updated.

If we make significant changes that affect how your data is used, we will notify you via the cookie banner on your next visit.

8. More information

For more information about how we handle your personal data generally, please see our Privacy Policy.

For more information about cookies and your rights under PECR, visit the ICO website at ico.org.uk.